Two people. No layers. Products people can’t walk away from.
Knurture is a two-person product design consultancy — Katie & Anthony Deloso — embedding directly into founder and engineering teams as fractional or founding designers. Senior UX + Product Strategy moving at startup speed with the people who do the thinking.
We’re in the room, not on a call.
Two senior experts embedded in your team — UX and Product Strategy — moving in tight, rapid cycles. Not a deck. Not a hand-off. Not a junior managed at arm’s length.
Strategic positioning before pixels
The right audience recognizes you before you explain yourself. We sharpen the angle no one else is defending — the way Gamma did — so the design becomes the proof, not the pitch.
Design that ships in Figma + Claude Code
Flows, states, edge cases, and tokens translated cleanly from Figma into production. Hand-off becomes a conversation, not a translation project.
Products that stuck.
From early prototype to billion-dollar valuation. From open-source spark to enterprise-scale platform. We’ve helped these teams design products their users couldn’t walk away from.
Gamma’s valuation after we shaped its original brand, product, and Rolodex card prototype. 0 to 15M users in 5 years.
GitHub stars n8n grew to from our early design work — now enterprise-scale.
They talk about UX differently.
What founders and product leaders say after working with Knurture.
Katie and Anthony talk about UX in a different way than anyone else has ever talked about UX to me.
Founder testimonial
Real quote — attribution pending
(Placeholder — Sticky Product / 6 R’s angle.)
Founder name
Gamma
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Founder name
n8n
(Placeholder — positioning before pixels angle.)
Founder name
Limitless
(Placeholder — Figma → Claude Code angle.)
Founder name
Further AI
(Placeholder — embed-not-handoff angle.)
Founder name
Cactus
Frequently Unasked Questions.
Katie and Anthony embed in your team — not as an agency, not as juniors, not as a deck-and-leave. We’re in standups, in Figma, in Claude Code, and in the room when product calls get made.
Both. Figma → Storybook → production. We design in Figma, and we ship in Claude Code. Hand-off becomes a conversation.
No layers. No juniors. No handoffs to strangers. Two senior experts who do the thinking, with you, until the product sticks.
Because the hard problems aren’t capacity — they’re intent alignment, trust, and stickiness. Adding people slows that down. Two senior generalists in the room move faster than ten specialists across a Slack thread.
Sprints and retainers.
Sprint
$25,000/project
Discovery, positioning, and a sticky-product hypothesis you can test in market.
Positioning audit
JTBDUX map
Prototype
Founder readout
Figma deliverables
Retainer
$18,000/mo
Embedded design partner. We’re in your standups, your Figma, and your Claude Code — week over week.
Weekly cycles
Figma → production
Design system stewardship
Founder office hours
Slack-channel access
Founding partner
Let’s talk
Long-term strategic partnership for teams treating product design as a co-founder function.
Everything in Retainer
Brand and category positioning
Board-level positioning support
Ongoing brand evolution
Custom scope
See what your product could become.
30 minutes. A clearer picture of the future your product creates — and how to make it feel inevitable.
