Part 4
Sticky Product
Let users feel the burden drop before asking them to commit, then design the smallest believable first step. This part follows the Six Rs from Resistance to Reputation, separates fast stickiness from slow stickiness, and draws the line between earned return and lock-in. It ends with brand as product behavior, the right sequence of tactics, and the future gap the product fills.
Tools in this part
- Don’t front-load the relationship · Fill-in card
Chapter 25 · Relief Before Belief
- Don’t front-load the relationship: ten minutes before a vendor call · Example
Chapter 25 · Relief Before Belief
- Watch for the exhale · Fill-in card
Chapter 25 · Relief Before Belief
- A relief-first audit · Use it checklist
Chapter 25 · Relief Before Belief
- A good first yes · Fill-in card
Chapter 26 · The First Yes
- A good first yes: one account the user is worried about · Example
Chapter 26 · The First Yes
- First voluntary use · Fill-in card
Chapter 26 · The First Yes
- Find your first yes · Use it checklist
Chapter 26 · The First Yes
- The Six Rs · Sequence map
Chapter 27 · The Six Rs of a Sticky Product
- The Six Rs: relief that never became a ritual · Example
Chapter 27 · The Six Rs of a Sticky Product
- Diagnose the broken R · Use it checklist
Chapter 27 · The Six Rs of a Sticky Product
- Two clocks · Fill-in card
Chapter 28 · Fast Sticky Opens the Door. Slow Sticky Keeps It Open.
- Two clocks: the magic trick and the enterprise maze · Example
Chapter 28 · Fast Sticky Opens the Door. Slow Sticky Keeps It Open.
- Design the bridge · Fill-in card
Chapter 28 · Fast Sticky Opens the Door. Slow Sticky Keeps It Open.
- Audit both clocks · Use it checklist
Chapter 28 · Fast Sticky Opens the Door. Slow Sticky Keeps It Open.
- Compounding value without captivity · Fill-in card
Chapter 29 · Sticky Isn’t Lock-In
- Watch the language · Fill-in card
Chapter 29 · Sticky Isn’t Lock-In
- Watch the language: two products, one dashboard · Example
Chapter 29 · Sticky Isn’t Lock-In
- A stickiness ethics audit · Use it checklist
Chapter 29 · Sticky Isn’t Lock-In
- Promise-to-behavior audit · Fill-in table
Chapter 30 · The Product Is the Brand
- Promise-to-behavior audit: a research product that asks for everything first · Example
Chapter 30 · The Product Is the Brand
- Run a promise-to-behavior audit · Use it checklist
Chapter 30 · The Product Is the Brand
- Diagnose the earliest broken step · Sequence map
Chapter 31 · Sequence Beats Speed
- Diagnose the earliest broken step: high activation, mediocre retention · Example
Chapter 31 · Sequence Beats Speed
- A sequence review · Use it checklist
Chapter 31 · Sequence Beats Speed
- Leave the work ready to resume · Fill-in card
Chapter 32 · The Hole in Tomorrow
- Situational cue · Fill-in card
Chapter 32 · The Hole in Tomorrow
- Situational cue: the half-finished competitor brief · Example
Chapter 32 · The Hole in Tomorrow
- Plan the next return · Use it checklist
Chapter 32 · The Hole in Tomorrow
Next part
Do people try it once and drift away?
Start with the checklist to spot what needs attention.
Run the self-checkBook a 30-minute call. Bring the product and we’ll look for the first R that breaks.
Book a call